Curado Shop
Home, art, play & design
Curado is born from the word “curator,” who is the person responsible for the “artistic curation” of an exhibition.
The store concept aims to find and have valuable pieces from brands that are not sold in Panama, as well as to bring objects from the best design studios in cities such as New York, London, Paris, Europe, and Latin America.
Building the branding for Curado Shop was a challenge; for this project, we developed from naming to details like choosing the type of organic paper for the wrapping, logotype, and multiple animations.
Logomark
Colors
Visuals
Moodboard
For the colorimetry, we chose two kinds of palettes: on the one hand, the dominant color of the store is black due to minimalism, but at the digital level, the colors are vivid, creating a super dynamic color combination with a contemporary style.
Being a physical object store, we created for the project several graphic pieces. Starting from the concept to the development of stickers, matte organic gift wrapping papers, business cards, iconography, ribbon colors, stamps, and shopping bags.
