Arosemena & Way
High standard architecture
Arosemena & Way is a boutique architecture firm that sought to create a brand identity that would represent all tangible and intangible values as part of its philosophy and strategic vision of the firm.
For this reason, we developed a brand that communicates all these details in a simple, functional way that inspires prestige, global design, and above all that is durable over time.
“Everything we do is aimed at the highest levels of design excellence and is carried out with an exceptional degree of detail for our clients.”
-Tony Way
The result of the firm’s work is of the
highest level. It is not only about the
architecture, but also thinking about
the environment, from the furniture
to the floor design to be selected.
For AW details and decoration are just
as important as the architectural design
to ensure everything in the project
keeps the same harmony.
“To create our brand, Brandt connected with our team, asked us the right questions, and listened carefully to what we had to say.”
“Their work was the product of a transparent and well-guided collaboration that managed to capture our essence as a business.”
– Ricardo Arosemena
We developed an isotype that would combine
the initials of both partners of the firm, A+W.
We wanted to create an element that would
serve as a global symbol, which will represent
minimalism, elegance, and exclusivity.
Para la paleta creamos un sistema de colorimetría donde el objetivo era resaltar el entorno donde los proyectos son creados por AW. Cada color representa un atributo y características como tierra, cemento, calidez, aire, lujo y sofisticación.
